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SME Forum Breakfast Workshop: Unique Selling Propositions, Segmentation & Pitching– Standing out from the Crowd

  • Fox Williams LLP 10 Finsbury Square London EC2R 1AF United Kingdom (map)
Cindy Etsell,  Director,  C Etsell & Associates Ltd

Join us for an SME Workshop with:

Cindy Etsell


C Etsell & Associates Ltd

Cindy’s Etsell’s career includes working with companies such as Pearson, SAP, Hewlett Packard, Cisco, Microsoft, SAS and many others. She has worked across various industries and sectors. In her career she believes it is critical to create, test and practice pitching yourself and to articulate your USP to achieve success. Cindy began working with SMEs in Canada and large FTSE 500 companies in the UK, in sales, channel, marketing and corporate management. 

Workshop Overview:

Defining your Unique Selling Propositions

  • What does the research say?

  • What is a USP

  • Examples of great USPs


  • Defining your primary and secondary audience

Testing your Segmentation & USP

  • First opportunity to see if your USP and audience resonate

  • How it aligns with your USP B2B/B2C/C2C

  • Where to start

Practice, pitch and presenting your USP

  • How to maximise your presence

  • Body language

  • Pitch, pace, and tone