Join us for an SME Workshop with:
C Etsell & Associates Ltd
Cindy’s Etsell’s career includes working with companies such as Pearson, SAP, Hewlett Packard, Cisco, Microsoft, SAS and many others. She has worked across various industries and sectors. In her career she believes it is critical to create, test and practice pitching yourself and to articulate your USP to achieve success. Cindy began working with SMEs in Canada and large FTSE 500 companies in the UK, in sales, channel, marketing and corporate management.
Defining your Unique Selling Propositions
What does the research say?
What is a USP
Examples of great USPs
Defining your primary and secondary audience
Testing your Segmentation & USP
First opportunity to see if your USP and audience resonate
How it aligns with your USP B2B/B2C/C2C
Where to start
Practice, pitch and presenting your USP
How to maximise your presence
Pitch, pace, and tone