The Canada-UK Chamber of Commerce
invites you to join us for a half-day workshop:
'Winning Business by Winning Instagram'
Phil Pallen
Brand & Social Media Strategist
Phil Pallen Collective
Workshop Overview:
Instagram isn't about posting selfies
- it's about giving people a reason to connect with your business.
This workshop will detail the "musts" of having an online presence on Instagram.
Learn how to get more followers, more leads, more sales, and have more fun while doing it.
You'll also learn the best tools for optimising your presence, generating visual content, and getting visitors to your website - strategies that are all efficient and cost-effective.
Wednesday 20 February 2019
McCarthy Tétrault
125 Old Broad Street, 26th Floor
London EC2N 1AR
08.30 – 09.00 Registration & Welcome
09.00 – 12.30 Half-day Workshop (with coffee break)
Members: £70 + VAT Non Members: £95 + VAT
To attend please RSVP with payment & registration form by Monday 18 February to:
This email address is being protected from spambots. You need JavaScript enabled to view it. T: +44 (0)20 7930 4553
Workshop Overview
Strategy
- Instagram is a secret tool for your business and personal brand - if you know how to use it properly
- This workshop will give you an overview of the Instagram feed, Stories, and Live features so you can understand the expectations and requirements of each for success
- You'll also have the vision to see where your Instagram account's potential lies and what needs to be done to get there
Tactics
- Phil will teach you how to post in a way that complements your goals, from generating leads to recruiting to developing meaningful connections
- You'll receive tried and tested formulas for maximizing your output from minimal input, ultimately saving you time and resources
- There will also be recommendations of the best (and most cost-effective) tools that can streamline your entire Instagram presence, from scheduling in advance to getting more exposure per post
Content
- You'll learn how to post content that gets you seen - and gets people to pay attention in a way that feels true to your business and brand
- By the workshop's end, you'll be in a position to quickly grow in followers through effective content and, more importantly, get followers that are focused/matter to your business
- For people with larger teams, you'll have a refreshed workflow to quickly post high-quality content
About Phil Pallen
Phil Pallen is a Los Angeles & UK-based brand strategist from Canada whose branding insights have been featured in media outlets around the world, including:
-the Daily Mail, Access Hollywood, the Toronto Star, Entertainment Tonight and CNN, to name a few.
Phil has worked with hundreds of brands across all industries, including some of America's biggest names, a Nobel Peace Prize winner, politicians, and more. He frequently speaks at conferences around the world, and he flew over 150,000 miles in 2018.
‘The best branding recreates the in-person experience.’
‘My boutique agency Phil Pallen Collective makes me proud every single day. There are more than 200 client projects in my back pocket, spanning across all industries. My clients are scattered across the globe. You've seen them making deals on Shark Tank, advising country leaders, strutting their stuff on Dancing with the Stars, winning a Nobel Peace Prize, and transforming the world with an incredible business idea.
An effective personal brand makes your dreams come true. It allows your best self to shine and it makes your voice heard. My job is teaching people that personal branding isn't putting on a mask. It's being who you already are.’ PHIL PALLEN www.philpallen.expert/about
